Amazon | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

Amazon's Missed Messaging

When your owned media doesn't reinforce your brand's image, positioning, or personality, it's a missed messaging opportunity.

MARKETING

Apr 22 min read

Rufus: Your AI Shopping Assistant

One day in the not-so-distant future, Rufus might become your most helpful shopping assistant... and Amazon's most profitable salesperson.

MARKETING

Nov 1, 20241 min read

A TRU Holiday WishList

Gift registries are common for weddings and baby showers, so why not for birthday presents and holiday gifts? Toy retailers: pay attention.

MARKETING

Dec 10, 20234 min read

Can Walmart's Delivery Pass Subscription Deliver Value?

Will Walmart Delivery Pass deliver the type of value that will let you justify another monthly charge on your credit card?

MARKETING

Jul 28, 20232 min read

What's Your Data Worth?

Amazon will pay you $2 per month if you'll let them monitor the traffic on your phone. But your data is worth much, much more.

MARKETING

Dec 11, 20224 min read

ADdicted: Joy is Made

The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.

ADDICTED

Nov 16, 20221 min read

Apple Bank

Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.

MARKETING

Oct 7, 20221 min read

Truly Customer-Centric

You can't say you put your customers first if you make it difficult for people to reach you.

LEADERSHIP

Sep 22, 20222 min read

Amazon's Billion Dollar Show

Thanks to Amazon, the first two episodes of the most expensive TV series ever made are now available for your viewing pleasure.

ENTERTAINMENT

Sep 2, 20222 min read

The Risk of Virtual Product Placements

Virtual product placement will almost certainly be faster and easier than what we do today. But let’s be smart about how we use it.

IDEAS

May 5, 20225 min read

Beware of Buzz

The ones getting the most buzz aren't always the ones doing the most work.

INSIGHTS

May 2, 20222 min read

MAMAA

MAMAA... it's not just the start of Bohemian Rhapsody.

INSIGHTS

Apr 26, 20221 min read

Instant Value

Whether you like him or not, there's something we can all learn from Elon Musk.

STRATEGY

Apr 5, 20223 min read

ADdicted: Alexa the Mind-Reader

"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."

ADDICTED

Feb 7, 20222 min read

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Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.