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Customers Appreciate Transparency
Customers appreciate transparency, and retailers who save customers time and frustration benefit from doing so.
Jul 71 min read
Why Alexa+ is a Marketing Masterstroke
Alexa+ is yet another value Amazon will offer to Prime Members, and the reason why is a marketing masterstroke.
Mar 242 min read
Marketing Beyond the Movie
Marketing beyond the movie isn't a decision Amazon is likely to regret.
Mar 233 min read
Ridiculously Valuable
Being ridiculously valuable can be the ultimate competitive advantage. But only if your customers see you as such.
Sep 11, 20252 min read
Amazon's Retail Digital Signage Play
Amazon's retail digital signage play, the Amazon Signage Stick, could become a retail game-changer.
Aug 17, 20254 min read
ADdicted: An AI Ad for Liquid Death
AI can now create an ad for a fraction of the time and cost of a "regular" ad. Is this the future of advertising?
Jul 8, 20252 min read
The Little Things
When my delivery driver delivers a very light package to my house, he demonstrates he cares about doing a great job in a very simple way.
May 15, 20252 min read
Amazon's Missed Messaging
When your owned media doesn't reinforce your brand's image, positioning, or personality, it's a missed messaging opportunity.
Apr 2, 20252 min read
Rufus: Your AI Shopping Assistant
One day in the not-so-distant future, Rufus might become your most helpful shopping assistant... and Amazon's most profitable salesperson.
Nov 1, 20241 min read
A TRU Holiday WishList
Gift registries are common for weddings and baby showers, so why not for birthday presents and holiday gifts? Toy retailers: pay attention.
Dec 10, 20234 min read
Can Walmart's Delivery Pass Subscription Deliver Value?
Will Walmart Delivery Pass deliver the type of value that will let you justify another monthly charge on your credit card?
Jul 28, 20232 min read
What's Your Data Worth?
Amazon will pay you $2 per month if you'll let them monitor the traffic on your phone. But your data is worth much, much more.
Dec 11, 20224 min read
ADdicted: Joy is Made
The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.
Nov 16, 20221 min read
Apple Bank
Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.
Oct 7, 20221 min read
Truly Customer-Centric
You can't say you put your customers first if you make it difficult for people to reach you.
Sep 22, 20222 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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