top of page
Blog: Blog2
Ideas. Insights. Inspiration.
Search
Four Sticks
The four plastic hockey sticks I ordered from Amazon arrived in four separate shipments, on three separate days, packed in HUGE boxes. Why?
May 13, 20212 min read
Who owns your customers?
Amazon has begun piloting a tool that allows certain companies to communicate directly with customers. Here's why that matters...
Apr 28, 20214 min read
Being Yourself (and other advice)
It might be too much to ask for every leader to be as visionary as Bezos... but every leader should strive to communicate as well.
Apr 15, 20211 min read
Add Value to Everything
Add consumer value to everything you do, even the things that don't seem to matter...
Mar 10, 20211 min read
"Well, back to work..."
The most successful among us aren't in it for the money...
Jan 7, 20211 min read
Great Reads
If you're looking for something to read, these books are ones I've personally enjoyed reading over the past year.
Dec 16, 20205 min read
A Tale of Two Returns
Two different retailers.
Two different returns... arguably, each of them equally unreasonable.
Two very different responses...
Dec 11, 20204 min read
Cue the Holidays...
"Holiday Ads" are one of my favourite things about the holiday season. Here are four worth your time and attention...
Nov 13, 20203 min read
The Power of Observation
Life is filled with "a-ha" moments, but only if you're paying attention...
Jul 9, 20202 min read
What's in a Name?
Companies buy naming rights to drive awareness, and Amazon is using their cash to drive awareness to an issue that affects us all...
Jun 25, 20202 min read
Consistency is Critical
If you're willing to be inconsistent with little things, what's stopping you from being inconsistent with bigger things too?
Jun 7, 20202 min read
"What would you recommend?"
As a marketer, the most effective thing you can do with your budget is to ensure what you're selling is worthy of a recommendation...
May 19, 20202 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
bottom of page