dp thoughts.png

Ideas. Insights. Inspiration.

Cue the Holidays...

I'm not exaggerating when I say "Holiday Ads" are one of my favourite things about the holiday season.


(If this surprises you, you're likely underestimating how much I love marketing, unaware of the fact that my birthday is five days before Christmas, or both.)


Next to the Superbowl, the Holidays tend to be when companies invest in creativity to bring out the magic of the season... and help associate it with their products, of course.


This week I came across four holiday ads worth your time and attention.


To be clear, I don't love the fact that I did, because I firmly believe we collectively shouldn't start thinking about the holidays until Remembrance Day has passed. But their too-early (IMHO) release doesn't make them any less shareable.


Take the 9 minutes you'll need to enjoy these spots. (You can thank me later.)



Coca-Cola's 2020 Christmas Commercial

This is exactly the type of spot you would expect from Coca-Cola if you've ever seen any of their previous holiday ads.


If you're a stickler for believability, you're going to absolutely hate it.


But if not, and if you're the sentimental type, you'll likely find yourself smiling a few different times while watching it. And Coke's marketing team will be smiling too: the brand is integrated into the spot so well that there's no mistaking it for anything other than a Coke ad.


dp Rating: 7.5 / 10

(The whale was a bit much for me.)