Future State(ment)

Elite athletes have long used visualization techniques to improve their sports performance, forcing themselves to vividly imagine a desired outcome in order to increase the odds they'll replicate that success in real life.

You might not be an elite athlete. But you may be interested to know the same techniques can be used in business.

In fact, one ultra-successful company does it regularly: Amazon.

According to Think Like Amazon author (and former Amazon executive) John Rossman:

Jeff Bezos is famous for requiring teams to create the future press release before launching a new product, undergoing any kind of transformation, or entering a new market. The process of creating a simple, but specific product announcement clarifies the original vision. It acts as a forcing function to thoroughly examine key features, adoption, and your project’s likely path to success. Committing to a press release, speculative though it may be, also helps leadership clearly express to important stakeholders the road map to success.*

Thinking about all the specific details that would normally be published as part of a press release would require significant time, effort, and imagination. With so many unknown details, it's not likely to be an easy exercise.

But that's exactly the point.

There's tremendous value in having a bias for action, but moving fast should never mean "moving too fast to make a plan".

If you can see it, you can achieve it.

Make the time to see it.


* Click here if you want a more in-depth summary of the process.