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Ideas. Insights. Inspiration.

Bueller...


Bueller...

Bueller...

Bueller...

Bueller...


I'm willing to bet most of you reading this not only know exactly what movie this is from, but also read the words in the teacher's nasally voice and can fondly picture the exact scene in your mind.


It's difficult to believe, but "Ferris Bueller's Day Off" was released in 1986... 34 years ago.


So using it as the basis for an advertisement today is pretty risky.


You need a product that's going to target the demographic who would have loved the film when they were younger... they're likely in their 40s or 50s today.


And you need a commercial narrative that ties into that product while respecting the film; the last thing you want is your target audience annoyed with you because you dared mess around with a movie they love.


It's not easy to pull off, and I can't recall it happening often.


But this ad does it beautifully.


I won't spoil it by saying any more... just watch it.


And if you've ever seen the movie, I dare you not to smile.


- dp



P.S. Now check out this one, which isn't nearly as good. It features the product and the same actor lending the ad some credibility from the film... but the narrative is off because it doesn't incorporate nearly as much of the film's context as the other one does. See how tricky it is to get it right?

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