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Ideas. Insights. Inspiration.

Evaluating Creative

Last month I was interviewing for a senior marketing role with what I thought was a promising start-up.

My first interview with the hiring manager had gone exceptionally well; we seemed to have an instant rapport, and it was clear we had mutual respect for one another's backgrounds.

My second interview, with the company's "Head of People", was a different story.

The interview was going fine until she casually said, "I'd love to see some of the creative that you've led... after our call, can you send me a few links to some of your work?"