Personally, I prefer to wait until December to start celebrating the holidays.
Or at the very least, until sometime after Remembrance Day.
But what I prefer clearly doesn't matter: unofficially, there are two retailers who seem to be in charge of deciding when the holiday season begins each year, and both of them declared that today is the day!
The first retailer? Starbucks. The annual launch of their holiday beverage menu is a clear signal that the festivities are upon us, and I visited a Starbucks earlier today to enjoy my first holiday-beverage of the season.*