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Blog: Blog2
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Performative Personalization
Does "Hi" count as personalization, or is it better to not write anything at all? Personalization should be more than performative.
Nov 1, 20252 min read
Will Starbucks Protein Coffee be a Winner?
Starbucks has officially introduced Protein Coffee, and I think it could be a winner. Here's how.
Sep 30, 20253 min read
The Personalization Problem
Personalization can be a big problem when you get it wrong.
Jun 25, 20252 min read
Own your Mistakes
There's something to be said about a company willing to own its mistakes.
Mar 14, 20253 min read
Starbucks' Curious Policy Changes
Will Starbucks' new policy changes cause people to use more reusable cups... or visit other coffee shops?
Jan 16, 20252 min read
Holiday Creep
I understand the idea of "holiday creep", but you'll never convince me November 2nd is the right time to start promoting holiday beverages.
Nov 1, 20231 min read
NOT for Everybody: The Paradox of Brand Inclusivity
If you walk into a Five Guys Burger and Fries with a peanut allergy, it might literally kill you. Here's why that's okay.
Feb 27, 20239 min read
Starbucks - Better Late Than Never?
When it comes to companies doing the right thing, "better late than never" usually applies. But there's an important caveat.
Feb 9, 20231 min read
A Starbucks Slip-Up
In 2023, your Starbucks stars are going to be worth less. The company could have been much more transparent in communicating that...
Jan 2, 20232 min read
Activating Offers
Starbucks asking its loyalty program members to activate their "Double Star Day" offers is a savvy business move.
Sep 7, 20223 min read
My Birthday Drink
There are legitimate reasons a company might put restrictions on customer rewards, but the goal should be to implement as few as possible.
Dec 20, 20212 min read
ADdicted: Holidays '21
It's not the holiday season until Starbucks and John Lewis say it is...
Nov 4, 20212 min read
How to "Surprise and Delight"...
Opportunities to surprise and delight people are everywhere if you're motivated enough to look for them...
May 18, 20215 min read
Disney's Unfortunate Short-termism
Disney's recent decision to close its retail stores is a terrible long-term decision but an excellent example of short-termism...
May 2, 20217 min read
On Coffee and Brand-Building...
Building a strong brand is like making a great cup of coffee...
Mar 21, 20213 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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