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Ideas. Insights. Inspiration.

Everything is your Brand

Your brand is made up of every single touchpoint.

It's every single interaction people will have with you, whether that's in-person, online... even in the things few people are actually going to see.

Like a robot.txt file, for instance.

Nike's robot.txt file begins with the line, "# robots.txt -- just crawl it."

And it ends with this...

Your brand is made up of every single touchpoint.

Nike gets it.


A hat-tip to Adam Volk, who shared Nike's robot.txt file in a LinkedIn post.


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Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.

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