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Ideas. Insights. Inspiration.

Everything is your Brand

Your brand is made up of every single touchpoint.


It's every single interaction people will have with you, whether that's in-person, online... even in the things few people are actually going to see.


Like a robot.txt file, for instance.


Nike's robot.txt file begins with the line, "# www.nike.com robots.txt -- just crawl it."


And it ends with this...



Your brand is made up of every single touchpoint.


Nike gets it.



 

A hat-tip to Adam Volk, who shared Nike's robot.txt file in a LinkedIn post.

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