customer | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

It's Not About What You Want

It's not about what you want, it's about what your customers need.

Anticipating Customer Needs

We all have customers who could benefit from our help in identifying what they need in advance of when they realize they need it.

Delivering Incremental Customer Value

Delivering incremental value to your customers is usually worth the investment.

The Customer Isn't Always Right

We've all heard the maxim, "The customer is always right." But here's the thing: it isn't always true.

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