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Ideas. Insights. Inspiration.

ADdicted: Don't Drink and...

If you're not familiar with the recent drama around the proposed "European Super League", read this BBC synopsis before continuing so you can fully appreciate the ad that follows.

If you're already familiar with what happened, you'll immediately appreciate the genius of this topical ad from Heineken...

Bad decisions get made when you drink too much.

Like thinking you could usurp the very established UEFA Champions League, for instance.

And because Heineken is a longtime proud sponsor of the UEFA Champions League, this is trolling at its very best.


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