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Ideas. Insights. Inspiration.

Marketing your Customers

Ask someone to give you an example of good marketing, and there's a good chance they'll tell you about a television commercial they watched recently.

But any good marketer can tell you there's a lot more to good marketing than TV ads.

A lot more.

Canada Post isn't normally an organization I'd associate with particularly good marketing, but they surprised me with something in my mailbox yesterday I'm more than happy to admit was very good: "