ADdicted: Dove Reverse Selfie

As a marketer, I think Dove's latest ad ("Reverse Selfie") is highly impactful; it delivers an increasingly important message in a brilliant and visually-powerful way.

But as parent of two girls? I think this ad is absolutely terrifying.

Which is exactly the point, I suppose...

Special thanks to Ransom Hawley, CEO of Caddle, for bringing this one to my attention.