Creating Maple Leaf fans...
Instead of taking offence at a kid's reaction to a birthday cake mix-up, Maple Leaf Foods decided to turn the kid's frown upside down...
Ideas. Insights. Inspiration.
Never miss a post: sign up now to get dpThoughts delivered to your inbox every Monday morning at 7 am.
Or use the "Login" button above to become a site member and get alerted whenever a new post is published.