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Ideas. Insights. Inspiration.

Ideas are Everywhere



Last week, a friend asked me where the ideas for my newsletters come from.


It's a good question... and it's the same one I asked prolific author and marketing guru Seth Godin more than a decade ago after hearing him speak at a conference.


By that point, I was already a huge Godin fan and was utterly fascinated by the fact that he somehow managed to publish a brilliant blog post every single day without fail. I wanted to know where he got all his ideas, and so when he finished his talk and the moderator asked if the audience had any questions, my hand shot up.


"Mr. Godin, I'm a big fan, and I've been following your work for a long time. You always have such great ideas... where do they come from?"


I suppose I was being naive at the time in hoping he'd say something like, "Oh, I read this publication every day, and it serves as a springboard for my blog posts." Or perhaps, "I have a group of friends, and we get together every week for brainstorming sessions."


Nope.


If I'm being honest, I don't remember what he said that day; I remember only that it was a "non-answer" type of answer, where he effectively side-stepped the question completely. I left the auditorium that day somewhat disappointed, still not knowing how he did what he did so consistently.


But after writing fairly frequently for the past year, I can answer the question myself.


The answer?