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Ideas. Insights. Inspiration.

Two Great Ideas

The tagline for dpThoughts is, "Ideas. Insights. Inspiration".

Last week I came across two great ideas and I couldn't decide which one to share. So I'm going to share both.

The first idea is a very simple -- and arguably long overdue -- innovation from Crayola. They released a pack of crayons called "Colors of the World", which contains 24 skin tone shades so that children can colour themselves accurately.

In the press release, Crayola's CEO Rich Wuerthele said, “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance... We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.” – Crayola CEO Rich Wuerthele

It's worth mentioning that they didn't just take their best guess as to what those skin colour shades should be. Instead, they partnered with Victor Casale, who is "formerly Chief Chemist and Managing Director, R&D of MAC cosmetics and Co-founder and Chief Innovation Officer of Cover FX and currently CEO of MOB Beauty, possesses over 30 years of experience in creating foundation colors for global skin tones." In other words, somebody who could add some authenticity to the initiative, moving it from a mere PR stunt to important innovation.

Crayola deserves some serious credit for not only recognizing an issue that would affect a significant percentage of the young people using their product, but also for understanding they may not have the in-house expertise required to solve the problem and choosing to seek outside help. That's something that more and more smart companies are doing, and it's a very good thing.