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Ideas. Insights. Inspiration.

Netflix and Chilled

How do you make "Netflix and Chill" even better? With ice-cream, of course.

People reported that Ben & Jerry's has worked with streaming giant Netflix to create "Netflix & Chill'd", a "Netflix Original Flavour". The peanut butter ice-cream contains "Sweet & Salty Pretzel Swirls and Fudge Brownies."

Um, yes, please!

Drooling aside, this is a really interesting brand partnership, and one I think benefits both brands. Ben & Jerry's continues their tradition of developing new flavours inspired by pop culture, and Netflix effectively gets brand impressions in grocery stores where they'd otherwise have no presence.

Think about it, you're wandering the grocery aisle looking for a snack, you see this ice-cream, and you think, "You know what, that's what I want to do tonight... curl up on the couch with my friends Ben and Jerry, and watch a film on Netflix."

It's exactly the thought Netflix would want you to have, and I call that a win for their Consumer Products group.

- dp


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