Ideas 10/37

Blog: Blog2

Ideas. Insights. Inspiration.

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How Mistakes Can Enhance Your Brand

Your business will make a mistake at some point. And when it does, it's an opportunity to enhance your brand... if you handle things well.

MARKETING

Nov 19, 20235 min read

Holiday Creep

I understand the idea of "holiday creep", but you'll never convince me November 2nd is the right time to start promoting holiday beverages.

MARKETING

Nov 2, 20231 min read

Explore Brand, Marketing, and more...

I really enjoyed chatting about marketing and the power of great brands as a guest on Hugo Rauch's Explore podcast. Have a listen!

MARKETING

Oct 27, 20231 min read

ADdicted: CIBC's Almost-Inspiring Ad

Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.

ADDICTED

Oct 25, 20231 min read

Avoiding Irrelevance

Brands that fail to understand what their customers want and how to give it to them risk a decline into irrelevance.

MARKETING

Oct 15, 20232 min read

The Best Way to Cut Costs

The best way to cut costs is to eliminate the things that most of your customers won't miss. So why do so many businesses do the opposite?

MARKETING

Oct 1, 20232 min read

Tom Talent: The Importance of Better Recruitment Practices and Processes

Bad recruitment practices don't just hurt job seekers, they hurt hiring efforts and damage employer brands too. Tom Talent explains how.

ATTRACTING & MANAGING TALENT

Sep 25, 20233 min read

ADdicted: Apple and the power of a good story told well

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

ADDICTED

Sep 14, 20231 min read

Intelligence and Change

There's a direct correlation between intelligence and the ability to adapt to changing circumstances.

IDEAS

Sep 13, 20231 min read

Make the Time for Things That Matter

Determine what matters most to you, then make the time for those things.

IDEAS

Sep 6, 20232 min read

ADdicted: Scotties will Stay

Kleenex is leaving Canada, but Scotties is happy to stay.

ADDICTED

Sep 1, 20231 min read

Can Walmart's Delivery Pass Subscription Deliver Value?

Will Walmart Delivery Pass deliver the type of value that will let you justify another monthly charge on your credit card?

MARKETING

Jul 28, 20232 min read

The Value of Distinctive Brand Assets as demonstrated by "Ken"

There's great value in building and maintaining distinctive brand assets; this ad is a fun example of what's possible when they exist.

MARKETING

Jul 23, 20231 min read

Insights from Unexpected Questions

There are valuable insights to be gained from unexpected questions.

MARKETING

Jul 15, 20231 min read

ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

ADDICTED

Jul 4, 20232 min read

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