David Pullara | dpThoughts

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Blog: Blog2

Jun 18
1 min

Target Your Message

If you want your audience to pay attention to your message, you have to target your message to your audience.

Jun 11
2 min

Delivering Incremental Customer Value

Delivering incremental value to your customers is usually worth the investment.

Jun 6
2 min

Would You Upgrade Your Brain?

The idea to upgrade your brain used to exist only in science fiction, but the future is here. Are you up for a chip in your brain?

May 31
2 min

Life Lessons from Lasso

Ted Lasso's series finale offers two valuable life lessons.

May 23
3 min

Peloton's Perplexing Price Increase

Peloton is increasing the price of its app subscription, a move which might prove to be a big misstep for the already troubled company.

May 21
2 min

When Your Work Can Wait

Important is not the same as urgent.

May 12
1 min

Just Ask

Asking is almost always better than assuming.

May 4
9 min

The Service Recovery Counts More

The following post, originally titled "The Recovery Counts More than the Fumble" was published via LinkedIn on September 1, 2016. It was...

May 4
9 min

Penny For Your Thoughts: A CX Story

Many years ago, TD Bank offered a case study on what NOT to do when it comes to customer experience; the lessons are still relevant today.

Apr 25
1 min

ADdicted: Focus on the Benefit

So how do you make an interesting product-feature ad? Like this.

Apr 24
2 min

The Value of No

People often say yes... even when they shouldn't. The ability to say "no" can be a superpower.

Apr 22
1 min

Fake Bios and Other AI Watch-Outs

A.I. can certainly help you with writing. But knowing how to prompt the tool, edit the output, and fact-check the results is critical.

Apr 17
2 min

Blame it on the Brand

"Victoria's Secret" isn't just a catchy tune, it's an important lesson for marketers.

Apr 4
3 min

ADdicted: An Ad I Hate to Love

DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.

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