ADdicted 5/5

Ideas. Insights. Inspiration.

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Picture This...

Marketing doesn't have to be complicated. In fact, the best marketing rarely is...

Setting aside decades of consistent brand positioning in support of an important "stay at home" message is a bold move for the brand...

Your Prime Minister, Premier, or President have nothing on Nike when it comes to social influence...

Coca-Cola is undeniably iconic, and this out-of-home campaign from Publicis Italy proves it...

An advertiser willing to create a distinct ad for a target audience (or to tie-in to a specific event) is far more rare than it should be...

As a marketer, Super Bowl weekend is one of my favourite weekends of the year...

The Super Bowl can only have one winner every year, but you can have more than one winner when it comes to Super Bowl ads...

Reynolds decided to promote Mint Mobile by running a full-page ad in the New York Times to tell us why he's NOT buying a Super Bowl Ad...

The Superbowl is next weekend, which means advertisers have started pre-releasing their Superbowl spots. As an aside, I think doing so...

Killing off your century-old mascot is certainly a bold move, but that isn't the win...

Business Insider released their "Best Ads of the Decade" list, and it's a good one...

Have you ever wondered what Santa Claus does in his "off-season"? Well, thanks to this brilliant spot, now we know...

Every December for as long as I can remember, Google has released an inspirational "Year in Search" video...