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ADdicted: The Rant
Most brands simply can't tap into Canada's zeitgeist the way "The Rant" did...
Jul 1, 20221 min read


ADdicted: The Opposite of Them
You're not going to achieve significant growth if you don't have your fundamentals right.
Jun 16, 20221 min read


ADdicted: The Vasectomy
Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".
Jun 8, 20221 min read




ADdicted: Sister-in-Law Edition
I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.
May 16, 20221 min read


ADdicted: A (Dr.) Strange Tide Ad
Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.
May 3, 20222 min read


ADdicted: What If...
Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.
Apr 15, 20221 min read


The (Un)Importance of Award Shows
Results are more important than awards.
Apr 13, 20222 min read


ADdicted: Ads from the Future
Creativity for the sake of creativity is art, not advertising. But that doesn't mean your advertising can't be remarkable...
Mar 22, 20222 min read


ADdicted: The Ones I Missed
Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...
Feb 18, 20225 min read


ADdicted: That Coinbase Ad
Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.
Feb 16, 20226 min read


ADdicted: Super Bowl 2022 Edition
Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...
Feb 13, 202210 min read


ADdicted: Alexa the Mind-Reader
"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."
Feb 7, 20222 min read


ADdicted: Bone vs Steel
A good ad grabs your attention. A great ad influences your behaviour. This is a great ad.
Jan 20, 20222 min read


ADdicted: Now You
MasterClass might have just added one more to the list of perfectly crafted brand slogans..
Nov 18, 20212 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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