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Blog: Blog2
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ADdicted: Autodesk Divine Ad
Using God as your spokesperson is a bold decision for any marketer to make... but this Autodesk ad is divine.
May 23, 20251 min read
ADdicted: Ovechkin and the Kings of Zero
Want a great example of a marketing team acting fast to be a part of a cultural moment? After longtime NHL phenom Alex Ovechkin scored...
Apr 11, 20252 min read
ADdicted: The Rant Revisited
"The Rant" is one of my all-time favourite ads, but with everything happening right now, I like this updated version even better.
Mar 10, 20251 min read
ADdicted: The OG Corn Flake
Kellogg's Corn Flakes wants to remind consumers that they're the OG.
Jan 24, 20251 min read
Why Should People Choose You?
Understanding why people should choose YOU is a critical step in effectively communicating your value... and winning their business.
Oct 20, 20241 min read
ADdicted: A Pet-tition for Dogs' Rights
How do dogs convince governments to change the law? The answer's not just the punchline to a Dad-joke: it's the creative idea for this ad.
Jul 28, 20241 min read
ADdicted: Rogers says Do Your Thing
Most Canadian telecommunication ads leave a lot to be desired. But Rogers' Do Your Thing ad (starring John Krasinski) is damn near perfect.
Jul 11, 20242 min read
ADdicted: The Boys
There are three terrific lessons we can take away from this creative "reveal" ad.
Mar 10, 20243 min read
ADdicted: A Tale of Two Santa Ads
Here we have two holiday ads, both featuring catchy music and Jolly St. Nick... but not all Santa ads are created equal.
Nov 12, 20233 min read
ADdicted: CIBC's Almost-Inspiring Ad
Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.
Oct 25, 20231 min read
ADdicted: Apple and the power of a good story told well
Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.
Sep 14, 20231 min read
ADdicted: Scotties will Stay
Kleenex is leaving Canada, but Scotties is happy to stay.
Sep 1, 20231 min read
ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign
I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.
Jul 4, 20232 min read
ADdicted: Focus on the Benefit
So how do you make an interesting product-feature ad? Like this.
Apr 25, 20231 min read
ADdicted: An Ad I Hate to Love
DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.
Apr 4, 20233 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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