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ADdicted: Super Bowl 2026 Edition
I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.
Feb 1010 min read
Pepsi and the (Coca-Cola) Polar Bear
I really don't want to love Pepsi's 2026 Super Bowl ad, directed by Taika Waititi and featuring Coca-Cola's famous polar bear. But I do!
Feb 22 min read
ADdicted: Cute and Effective
If you combine "cute" with a relateable story that illustrates the benefits of your product, you get something effective... and powerful.
Jan 162 min read
ADdicted: Apple's Critter Carol
There are very few brands in the world that could justify making a holiday spot like "A Critter Carol". I'm glad Apple is one of them.
Dec 14, 20252 min read
ADdicted: How Secret Santas use Facebook
This amusing ad shows how Secret Santas can use Facebook for great gift ideas.
Dec 1, 20251 min read
ADdicted: Shopify, Black Friday, and the 95-5 Rule in Action
The execution of Shopify's Black Friday ad is nothing special, but the reason for doing it is very smart.
Nov 27, 20253 min read
ADdicted: Kraft's Black Friday TV Deal
The hands-down winner of this year's Black Friday is Kraft Heinz's TV Deal.
Nov 26, 20251 min read
ADdicted: Skip X Seth Rogen
This Skip X Seth Rogan campaign is a great example of how to effectively use humour in an ad.
Oct 26, 20251 min read
ADdicted: No Smartphones for Kids
"No Smartphones for kids" may be an unpopular message, but this ad communicates it perfectly.
Oct 14, 20252 min read
ADdicted: Alan Ritchson says Dr. Squatch is Made in Manlandia
Alan Ritchson says Dr. Squatch is Made in Manlandia... are you going to argue with him?
Sep 15, 20252 min read
ADdicted: Never Stop Playing
We know that work is important. LEGO wants to remind you that play is important too... and encourage us to never stop playing.
Sep 2, 20251 min read
ADdicted: John Cena x Neutrogena
If you're not a fan of John Cena, this Neutrogena ad isn't for you. And that's perfectly okay.
Jul 31, 20252 min read
ADdicted: An AI Ad for Liquid Death
AI can now create an ad for a fraction of the time and cost of a "regular" ad. Is this the future of advertising?
Jul 8, 20252 min read
ADdicted: Bathwater Bliss
Sydney Sweeney is working with Dr. Squatch to release "Bathwater Bliss", a bar of soap infused with her bathwater. Genius? Gross? Or both?
May 31, 20251 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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