Apple | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

ADdicted: Apple and the power of a good story told well

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

ADdicted: Focus on the Benefit

So how do you make an interesting product-feature ad? Like this.

Apple Bank

Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.

Beware of Buzz

The ones getting the most buzz aren't always the ones doing the most work.

MAMAA

MAMAA... it's not just the start of Bohemian Rhapsody.

ADdicted: Now You

MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Squeeze Bottle Expectations

Figure out how to become the squeeze-bottle mayonnaise for your category...

ADdicted: Fumble the Phone

I'm generally enamoured by the creativity and brilliance of most Apple ads. This one... not so much.

ADdicted: Canadian Super Bowl 2021 Edition

Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...

ADdicted: Durex + Apple

These COVID-inspired Durex and Apple ads are very funny and very worth sharing...

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